Now we can dive a little deeper into reporting. If you want to see email deliverability, clicks, and open rates, just log into your email service provider and view the reports. If you want to see who actually converted, log into to your Google Analytics.
Here are some examples of conversions you should track:
- contact form submissions
- newsletter subscribers
- product purchases
Once you’re logged into Google Analytics, go to Acquisition > Campaigns > All Campaigns. Here you’re going to see how many visits you received from your campaign, how long they stayed on your website, how many pages on average they visited while they were there, the bounce rate and conversions.