Instagram is a cool and unique way for people to share photos in a similar format as Facebook, however it is specifically designed for mobile devices and tablets. You have to install the Instagram app in order to use it.
Instagram also has some really great tools developed by 3rd parties that let you embed the photo feed from your instagram account directly onto your website. For the daily social media guru and/or business owner who has a lot to share with their customers, this makes an easy way to share important information.
Two sites that we’ve installed this on as example include:
http://www.stephancraigmusic.com, and http://www.stillwaterhollow.com.
In a way, the Instagram feed acts as a photo gallery that is constantly being updated. Although this has no impact on SEO efforts, it’s an easy addition to any site and helps your customers stay up to speed visually, rather than posting routine text updates.