The Most Comprehensive Guide for Creating Your “About” Page
The “about us” page on your website is traditionally created to serve a specific purpose to potential customers and clients. You may think that many of your visitors aren’t concerned about your team or who runs the company behind the scenes. However, more than ever before, your visitors are looking to get a sense of who you are, who does what, and why they should use you over the company in their other tabs.
Read below for some ways to make sure your “about” page is out of this park!
Let’s take a look at a few things that every “About” page should technically include:
1. Contact Information
This is the obvious one. If not posted everywhere else on your website, the about page should offer your customer with direct contact information to individuals within your company. Contact information can and should include things like your phone number, email address, maybe a Linkedin account, and other social media channels if relevant. Imagine being able to find out more about a specific person other than just your website. First make sure your employees are ok with giving out this information to your potential visitors. If they are not, help them add the information they would be ok with.
2. Explain Your Role in the Company
If your customers are trying to get a hold of the right person, then listing your role in the company is important for them to reach out accordingly.