Step 1: Business Goals
Set your short-term as well as long-term goals three to four months afore. The goals should be set in a manner that is attainable and realistic in nature. You shouldn’t be fixing such objectives which aren’t feasible.
Step 2: Content Audit
Proper auditing of every content piece is necessary to ensure that they are of capable of inviting enough clicks and boost sales. When sending the newsletter in email campaigning, you should check whether appropriate CTA has been included in it or not.
Step 3: Analysis
With the help of Google and Social Media Analytics, study the total number of visitors per day on your website, your social media pages, the bounce rates, and lastly the conversation rates. This step is important because on the basis of this analytics you need to chalk out the right plan.
Step 4: Target Audience
First, understand what demography constitutes your target audience and then frame the content plan relevant to that age group. With the emergence of social media, it is now very important to see on which days and on what time of the day most users are active on their social media accounts.Step 5: Sales Funnel
Now that you have got clear idea regarding your targeted customers, create a sales funnel with three actions – attraction, engagement and interaction starting from the top to the bottom of the funnel.
Step 6: Editorial Calendar
The Calendar will help you to make a clear-cut strategy of what to post, where to post and when to post. Your Blog schedule, social media posts, promotions etc. should be noted down in detail in the calendar.
Step 7: Produce the Content
After you have made all the plans regarding what to write and where to post, its time you seek the assistance of an expert copywriter to generate some unique and gripping content.
Step 8: Promotion
This is the second last step and the most important one. After investing a hell lot of a time on developing the right content makes sure you promote it enough wherever possible. The importance of a company’s social media pages is felt the most here as the main promotion happens over Facebook, Twitter, Instagram etc.
Step 9: Results
After you have done your best to increase your company sales via content marketing, you need to measure the results of all the effort you have given to this. Use the metrics to study whether your purpose is achieved or not.
By following these simple steps you can draw an effective content marketing plan, that will not only help you in driving traffic to your social media pages but will also convince them greatly to buy your products or services instantly.