With today’s landscape of website & online marketing, things are changing fast and always adapting. Therefore, in order to stay ahead of the curve and your competitors in your local market, it takes lots of time, research and ongoing maintenance.
Knowing Your Competitors
With today’s day in age with SEO, your competitors have most likely invested some time and money into search engine optimization for their website. So it’s important to stay up to speed with what you see them doing on their website, find out where other websites are back-linking to them, and how active they seem to be with blogging & social media.
In your on-going efforts to stay current and up to speed with online marketing, your efforts should be drilled down into the following categories:
ON-Page Content Changes/Additions
On-page SEO are changes and additions made to your website on the actual site’s pages. This can be anything from changing some new content, posting an update, etc.
You hear SO MUCH noise about blogging, and if you haven’t caught on yet, it’s time to hop onboard. Blogging is one of the most effective ways you can help your website’s exposure not only on Search Engines, but with outreach to gain a following, which in return can lead to more business opportunities.
Everytime you blog about something, this adds a new page to your website. So if you were to blog 52 times a year, you’re adding 52 new pages to your website and potentially reaching a lot more visitors if your posts are geared towards specific keyword phrases/searches.
Backlinking includes getting other well-known and positive sites to link to your website. This is still one of the most important factors of SEO, even though Google constantly tweaks the way these are measured and rules to follow.
* Anytime Google makes an algorithm change, they are normally trying to make the marketing landscape more fair, and in return, penalize people trying to illegally “game” the system.
Posting your blog post links to your Facebook, Twitter, Linkedin and Google Plus walls can be beneficial. This helps your site gain traffic by people finding you through social media, but certain sites like Google Plus help Google index links much quicker, which can help your SEO in return.
And last but now least, not to be forgotten are local citations, or listing sites. By far the most important site is Google Local Places which allows you to enter in an address, contact info, website link, description & more.
In the end, keeping up and passing your competitors will require a lot of foot-work encompassing everything explained above.